About TRUEMKT

Built For Restaurants.

TRUEMKT was created to help restaurants stay visible, consistent, and connected with their customers through a combination of people, processes, and technology.

Our Story

TRUEMKT was founded with a simple belief: restaurant owners should be able to focus on running their business while a dedicated system handles their marketing.

What started as a service has evolved into a structured operation that combines content creation, strategy, publishing, customer support, and technology.

Today, TRUEMKT serves restaurants across the Dallas–Fort Worth area through a growing team of specialists and proprietary operational systems.

Leadership

The People Behind TRUEMKT

JuanJesus Guzmán

Founder

JuanJesus is the Founder of TRUEMKT.

He founded the company with the conviction that restaurant owners should be able to focus on running their business while a structured system handles their marketing.

Known for his systems-driven approach to business, JuanJesus has led the development of TRUEMKT's operational frameworks, internal technology, and scalable service model. His work centers on transforming marketing from a manual, fragmented process into a predictable and repeatable operation.

Today, he continues to oversee the company's long-term vision, technology initiatives, and operational growth as TRUEMKT expands its presence across the restaurant industry.

Atanacia Blancas

Chief Operating Officer

Atanacia Blancas is the Chief Operating Officer of TRUEMKT.

With more than 11 years of experience in restaurant operations, she has led teams, improved performance, and driven growth across the Dallas–Fort Worth restaurant industry.

Prior to joining TRUEMKT, Atanacia spent over a decade with Taco Cabana, where she advanced through multiple leadership positions and ultimately served as District Manager, overseeing multi-unit restaurant operations and team development. She later served as Brand President of Taqueria La Ventana, a concept within Local Favorite Restaurants.

Today, she leads TRUEMKT Operations, helping ensure every department delivers consistent execution, accountability, and a restaurant-first approach.

The Team